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Best email marketing software for Nonprofits2026

Last updated

Nonprofits run on tight budgets and need to reach supporters by email — and sometimes SMS — without overpaying. We ranked platforms by cost at low volume, free tiers, and whether email and SMS live in one place.

Top of the list

Brevo

from $9/mo · free tier

Stands out for volume-based pricing (charged by emails sent, not contacts). Best for small-business, ecommerce, large-lists-low-volume.

See the full breakdown →

The shortlist

  1. 01Brevofrom $9/mo
  2. 02MailerLitefrom $12/mo
  3. 03GetResponsefrom $19/mo

At a glance

  • We line up 3 email marketing tools for nonprofits, ranked by fit.
  • Entry prices run from $9/mo (Brevo) to $19/mo (GetResponse).
  • Every tool here offers a free tier, so you can trial each at no cost.

Side-by-side comparison

ToolStarting priceFree tierKey featuresBest for
Brevo$9/moYes
  • Volume-based pricing (charged by emails sent, not contacts)
  • Email + SMS + WhatsApp campaigns
  • Marketing automation (Business plan)
small-business, ecommerce, large-lists-low-volumeVisit
MailerLite$12/moYes
  • Drag-and-drop & visual automation builder
  • Website and landing page builder
  • Digital product sales
creators, small-business, ecommerceVisit
GetResponse$19/moYes
  • Email marketing with unlimited monthly sends
  • Marketing automation workflows
  • Website & landing page builder
small-business, course-sellers, ecommerceVisit

Scroll the table sideways on small screens. Prices are starting list prices and scale with list size.

How each tool fits nonprofits

Brevo

Full details →
Best for
Nonprofits with large contact lists but infrequent sends, because Brevo charges by emails sent rather than by number of contacts stored.
Not ideal for
Organizations that need advanced marketing automation on a budget, as that feature requires the Business plan, which has no publicly listed price.

MailerLite

Full details →
Best for
Very small nonprofits or those just starting out, because the free plan supports up to 250 subscribers and 2,500 emails per month at no cost.
Not ideal for
Nonprofits focused primarily on email outreach rather than content creation, as key features like digital product sales and a website builder may not match their core needs.

GetResponse

Full details →
Best for
Nonprofits that want unlimited monthly email sends alongside automation workflows, as the Starter plan includes both for a fixed contact-based price.
Not ideal for
Organizations on very tight budgets, as the free tier has limited access and the paid Starter plan begins at a higher starting price than the other tools listed here.

Choosing email marketing software for nonprofits

Nonprofits typically need email tools that keep costs predictable, support a range of list sizes, and make it straightforward to communicate with donors, volunteers, and beneficiaries. Because nonprofit teams are often small and may lack dedicated marketing staff, ease of use and automation matter as much as price.

Pricing structure is one of the first things to examine. Brevo charges based on the number of emails sent each month rather than the number of contacts stored. This model can work well for a nonprofit that has a large list of supporters but only sends newsletters or appeals a few times per month. MailerLite and GetResponse, by contrast, tie their paid plans to contact counts, which is a more common model but can mean higher costs as a list grows. Knowing roughly how many contacts you have and how often you plan to send is essential before comparing plans.

Free tiers can give small nonprofits room to get started without a financial commitment. Brevo's free plan stores up to 100,000 contacts but limits sends to 300 emails per day. MailerLite's free plan allows up to 250 subscribers and 2,500 emails per month. GetResponse offers a free plan with limited access following a 14-day premium trial, and it adds a GetResponse badge to emails on that tier. Each of these constraints is worth weighing against your organization's current size and send frequency.

Automation is valuable for nonprofits that run recurring campaigns such as donation acknowledgments, event reminders, or welcome sequences for new subscribers. Brevo includes marketing automation on its Business plan, though that plan's price is not publicly listed. GetResponse includes one automation workflow on its Starter plan and unlimited workflows on higher tiers. MailerLite includes a visual automation builder across its plans. If automation is a priority, confirm which plan tier unlocks the features you need before committing.

Beyond email, some tools offer features that may or may not be relevant to a nonprofit context. Brevo includes SMS and WhatsApp campaign options as well as a built-in CRM. MailerLite includes a website and landing page builder, along with digital product sales functionality. GetResponse includes a website and landing page builder and, on its Creator plan, tools for online courses. These extras add value for some organizations but are not core email features, so it is worth identifying which capabilities your team will actually use rather than paying for features that go unused.

Related use cases

Frequently asked questions

Which email marketing tool is best for nonprofits?
On our list, Brevo ranks first for nonprofits, where it fits small-business, ecommerce, large-lists-low-volume. Paid plans start at $9/mo, and it offers a free tier. We rank tools by fit using each vendor's published pricing and features, not by commission.
Is there a free email marketing tool for nonprofits?
Yes. 3 of the 3 tools here offer a free tier: Brevo (Free plan: 300 emails/day, up to 100,000 contacts stored); MailerLite (Free up to 250 subscribers, 2,500 emails/month); GetResponse (Free plan with limited access after 14-day premium trial (adds GetResponse badge)).
How much does email marketing software cost for nonprofits?
Entry paid plans on this list run from $9/mo (Brevo) to $19/mo (GetResponse). Prices are starting list prices and rise with your list size; confirm the current figure on each vendor's pricing page.

Data sources

methodology →

Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.