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ActiveCampaignvsBrevo

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A side-by-side look at ActiveCampaign and Brevo on price, free tiers, and features. All pricing comes from each vendor's official page.

Starting price
$19/mo
$9/mo
Free tier
No
Free plan: 300 emails/day, up to 100,000 contacts stored
Key features
  • Marketing automation with unlimited actions (Plus+)
  • Active Intelligence AI
  • Drag-and-drop email designer
  • CRM & contact management
  • 1000+ integrations
  • Volume-based pricing (charged by emails sent, not contacts)
  • Email + SMS + WhatsApp campaigns
  • Marketing automation (Business plan)
  • Transactional email & SMTP
  • CRM included
Best for
small-business, ecommerce, agencies
small-business, ecommerce, large-lists-low-volume
Get started
Try ActiveCampaign
Try Brevo

Key differences at a glance

  • Brevo has the lower entry price — $9/mo vs $19/mo.
  • Brevo has a free tier; ActiveCampaign does not.

Which should you pick?

Choose ActiveCampaign if…

  • its entry pricing fits — it starts at $19/mo.
  • you don't need a permanent free tier (it offers trials only).
  • you fit its focus on small-business, ecommerce, agencies.

Choose Brevo if…

  • you want the lower entry price — it starts at $9/mo vs $19/mo.
  • you need a permanent free tier (Free plan: 300 emails/day, up to 100,000 contacts stored).
  • you fit its focus on small-business, ecommerce, large-lists-low-volume.

Confirm current pricing on each vendor's page (linked in the full breakdowns) before deciding.

ActiveCampaign details →Brevo details →

Related comparisons

Frequently asked questions

Which is better, ActiveCampaign or Brevo?
It depends on your needs — neither is universally better. Lean toward ActiveCampaign if you fit small-business, ecommerce, agencies; lean toward Brevo if you fit small-business, ecommerce, large-lists-low-volume. On price, ActiveCampaign starts at $19/mo and Brevo starts at $9/mo. Check current pricing on each vendor's page before deciding.
Do ActiveCampaign and Brevo have a free tier?
Brevo has a free tier (Free plan: 300 emails/day, up to 100,000 contacts stored); ActiveCampaign does not (No permanent free plan; free trial + 30-day money-back guarantee).

Data sources

methodology →

Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.