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ActiveCampaignvsMailerLite

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A side-by-side look at ActiveCampaign and MailerLite on price, free tiers, and features. All pricing comes from each vendor's official page.

Starting price
$19/mo
$12/mo
Free tier
No
Free up to 250 subscribers, 2,500 emails/month
Key features
  • Marketing automation with unlimited actions (Plus+)
  • Active Intelligence AI
  • Drag-and-drop email designer
  • CRM & contact management
  • 1000+ integrations
  • Drag-and-drop & visual automation builder
  • Website and landing page builder
  • Digital product sales
  • A/B testing
  • 100+ integrations
Best for
small-business, ecommerce, agencies
creators, small-business, ecommerce
Get started
Try ActiveCampaign
Try MailerLite

Key differences at a glance

  • MailerLite has the lower entry price — $12/mo vs $19/mo.
  • MailerLite has a free tier; ActiveCampaign does not.
  • ActiveCampaign leans toward small-business; MailerLite toward creators.

Which should you pick?

Choose ActiveCampaign if…

  • its entry pricing fits — it starts at $19/mo.
  • you don't need a permanent free tier (it offers trials only).
  • you fit its focus on small-business, ecommerce, agencies.

Choose MailerLite if…

  • you want the lower entry price — it starts at $12/mo vs $19/mo.
  • you need a permanent free tier (Free up to 250 subscribers, 2,500 emails/month).
  • you fit its focus on creators, small-business, ecommerce.

Confirm current pricing on each vendor's page (linked in the full breakdowns) before deciding.

ActiveCampaign details →MailerLite details →

Related comparisons

Frequently asked questions

Which is better, ActiveCampaign or MailerLite?
It depends on your needs — neither is universally better. Lean toward ActiveCampaign if you fit small-business, ecommerce, agencies; lean toward MailerLite if you fit creators, small-business, ecommerce. On price, ActiveCampaign starts at $19/mo and MailerLite starts at $12/mo. Check current pricing on each vendor's page before deciding.
Do ActiveCampaign and MailerLite have a free tier?
MailerLite has a free tier (Free up to 250 subscribers, 2,500 emails/month); ActiveCampaign does not (No permanent free plan; free trial + 30-day money-back guarantee).

Data sources

methodology →

Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.