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KitvsMailerLite

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A side-by-side look at Kit and MailerLite on price, free tiers, and features. All pricing comes from each vendor's official page.

Starting price
$39/mo
$12/mo
Free tier
Newsletter plan free up to 10,000 subscribers (1 basic automation)
Free up to 250 subscribers, 2,500 emails/month
Key features
  • Visual automation builder
  • Unlimited landing pages & forms
  • Audience tagging & segmentation
  • Digital product & paid newsletter sales
  • SMS marketing (paid plans)
  • Drag-and-drop & visual automation builder
  • Website and landing page builder
  • Digital product sales
  • A/B testing
  • 100+ integrations
Best for
creators, newsletter-operators, course-sellers
creators, small-business, ecommerce

Key differences at a glance

  • MailerLite has the lower entry price — $12/mo vs $39/mo.
  • Both offer a free tier, so you can trial each at no cost.

Which should you pick?

Choose Kit if…

  • its entry pricing fits — it starts at $39/mo.
  • a free tier matters (Newsletter plan free up to 10,000 subscribers (1 basic automation)).
  • you fit its focus on creators, newsletter-operators, course-sellers.

Choose MailerLite if…

  • you want the lower entry price — it starts at $12/mo vs $39/mo.
  • a free tier matters (Free up to 250 subscribers, 2,500 emails/month).
  • you fit its focus on creators, small-business, ecommerce.

Confirm current pricing on each vendor's page (linked in the full breakdowns) before deciding.

Related comparisons

Frequently asked questions

Which is better, Kit or MailerLite?
It depends on your needs — neither is universally better. Lean toward Kit if you fit creators, newsletter-operators, course-sellers; lean toward MailerLite if you fit creators, small-business, ecommerce. On price, Kit starts at $39/mo and MailerLite starts at $12/mo. Check current pricing on each vendor's page before deciding.
Do Kit and MailerLite have a free tier?
Both offer a free tier, so you can trial each at no cost. Kit: Newsletter plan free up to 10,000 subscribers (1 basic automation). MailerLite: Free up to 250 subscribers, 2,500 emails/month.

Data sources

methodology →

Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.