The best Klaviyo alternatives2026
Klaviyo is powerful for e-commerce, but it bills by contact count and gets expensive fast as your list grows — more than many smaller stores need. If you want solid e-commerce automation and segmentation at a lower or more predictable price, these alternatives are worth comparing. We looked at starting price, free tiers, automation depth, and how billing scales with your list.
Top alternative
Brevo
from $9/mo · free tier
Stands out for volume-based pricing (charged by emails sent, not contacts). Best for small-business, ecommerce, large-lists-low-volume.
See the full breakdown →Klaviyo alternatives at a glance
- 01Brevofrom $9/mo
- 02MailerLitefrom $12/mo
- 03ActiveCampaignfrom $19/mo
- 04GetResponsefrom $19/mo
- 05Moosendfrom $20/mo
Side-by-side comparison
| Tool | Starting price | Free tier | Key features | Best for | |
|---|---|---|---|---|---|
| Brevo | $9/mo | Yes |
| small-business, ecommerce, large-lists-low-volume | Visit |
| MailerLite | $12/mo | Yes |
| creators, small-business, ecommerce | Visit |
| ActiveCampaign | $19/mo | No |
| small-business, ecommerce, agencies | Visit |
| GetResponse | $19/mo | Yes |
| small-business, course-sellers, ecommerce | Visit |
| Moosend | $20/mo | No |
| small-business, ecommerce, newsletters | Visit |
Prices are starting list prices and scale with list size. Confirm current pricing on each vendor's site before switching.
How each compares as a Klaviyo alternative
Brevo
Full details →- Best for
- Senders with large contact lists but moderate send volumes, because Brevo charges by emails sent rather than contacts stored, and the free plan allows unlimited contacts.
- Not ideal for
- Users who need marketing automation on a budget, since that feature is locked to the Business plan, which has no publicly listed price.
MailerLite
Full details →- Best for
- Creators and small businesses who want to sell digital products and build landing pages, since both features are included along with a free tier up to 250 subscribers.
- Not ideal for
- Teams that need more than two seats without paying, since the free plan is capped at 2 seats and the first paid tier only adds one more.
ActiveCampaign
Full details →- Best for
- Small businesses and agencies that need deep automation, since Plus and higher plans offer unlimited automation actions alongside a CRM and 1,000+ integrations.
- Not ideal for
- Users who want a free tier to test the tool, since ActiveCampaign has no permanent free plan, only a free trial and a 30-day money-back guarantee.
GetResponse
Full details →- Best for
- Course creators who also run email marketing, since the Creator plan at $69 per month includes a course builder for up to 500 students alongside unlimited sends.
- Not ideal for
- Users who only need basic automation on the entry plan, since the Starter tier at $19 per month is limited to one automation workflow.
Moosend
Full details →- Best for
- Small businesses and ecommerce senders who want unlimited sends and automation from the entry tier, since the Pro plan at $20 per month includes both with no send cap.
- Not ideal for
- Users who want to test the tool indefinitely without committing, since Moosend has no permanent free plan and the trial lasts only 30 days.
Data sources
methodology →Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.
- Brevo (formerly Sendinblue)https://www.brevo.com/pricing/checked 2026-06-17
- MailerLitehttps://www.mailerlite.com/pricingchecked 2026-06-17
- ActiveCampaignhttps://www.activecampaign.com/pricingchecked 2026-06-17
- GetResponsehttps://www.getresponse.com/pricingchecked 2026-06-17
- Moosendhttps://moosend.com/pricing/checked 2026-06-17