MailFit/ Klaviyo alternatives
The best Klaviyo alternatives2026
Last updated
Klaviyo is powerful for e-commerce, but it bills by contact count and gets expensive fast as your list grows — more than many smaller stores need. If you want solid e-commerce automation and segmentation at a lower or more predictable price, these alternatives are worth comparing. We looked at starting price, free tiers, automation depth, and how billing scales with your list.
Top alternative
Brevo
from $9/mo · free tier
Stands out for volume-based pricing (charged by emails sent, not contacts). Best for small-business, ecommerce, large-lists-low-volume.
See the full breakdown →Klaviyo alternatives at a glance
- 01Brevofrom $9/mo
- 02MailerLitefrom $12/mo
- 03ActiveCampaignfrom $19/mo
- 04GetResponsefrom $19/mo
- 05Moosendfrom $9/mo
At a glance
- We line up 5 Klaviyo alternatives, ranked by fit.
- Entry prices run from $9/mo (Brevo) to $19/mo (GetResponse).
- 3 of the 5 offer a free tier: Brevo, MailerLite, GetResponse.
Side-by-side comparison
| Tool | Starting price | Free tier | Key features | Best for | |
|---|---|---|---|---|---|
| Brevo | $9/mo | Yes |
| small-business, ecommerce, large-lists-low-volume | Visit |
| MailerLite | $12/mo | Yes |
| creators, small-business, ecommerce | Visit |
| ActiveCampaign | $19/mo | No |
| small-business, ecommerce, agencies | Visit |
| GetResponse | $19/mo | Yes |
| small-business, course-sellers, ecommerce | Visit |
| Moosend | $9/mo | No |
| small-business, ecommerce, newsletters | Visit |
Prices are starting list prices and scale with list size. Confirm current pricing on each vendor's site before switching.
How each compares as a Klaviyo alternative
Brevo
Full details →- Best for
- Senders with large contact lists but moderate send volumes, because Brevo charges by emails sent rather than contacts stored, and the free plan allows up to 100,000 contacts.
- Not ideal for
- Users who need marketing automation on a budget, since that feature is locked to the Business plan, which has no publicly listed price.
MailerLite
Full details →- Best for
- Creators and small businesses who want to sell digital products and build landing pages, since both features are included along with a free tier up to 250 subscribers.
- Not ideal for
- Teams that need more than two seats without paying, since the free plan is capped at 2 seats and the first paid tier only adds one more.
ActiveCampaign
Full details →- Best for
- Small businesses and agencies that need deep automation, since Plus and higher plans offer unlimited automation actions alongside a CRM and 1,000+ integrations.
- Not ideal for
- Users who want a free tier to test the tool, since ActiveCampaign has no permanent free plan, only a free trial and a 30-day money-back guarantee.
GetResponse
Full details →- Best for
- Course creators who also run email marketing, since the Creator plan at $69 per month includes a course builder for up to 500 students alongside unlimited sends.
- Not ideal for
- Users who only need basic automation on the entry plan, since the Starter tier at $19 per month is limited to one automation workflow.
Moosend
Full details →- Best for
- Small businesses and ecommerce senders who want unlimited sends and automation from the entry tier, since the Pro plan at $9 per month includes both with no send cap.
- Not ideal for
- Users who want to test the tool indefinitely without committing, since Moosend has no permanent free plan and the trial lasts only 30 days.
Best email tools by use case
Compare these alternatives
Frequently asked questions
- What are the best alternatives to Klaviyo?
- The Klaviyo alternatives we rank, in order of fit, are Brevo, MailerLite, ActiveCampaign, GetResponse, Moosend. Brevo ranks first, where it fits small-business, ecommerce, large-lists-low-volume. We rank tools by fit using each vendor's published pricing and features, not by commission.
- Is there a free alternative to Klaviyo?
- Yes. 3 of the 5 alternatives here offer a free tier: Brevo (Free plan: 300 emails/day, up to 100,000 contacts stored); MailerLite (Free up to 250 subscribers, 2,500 emails/month); GetResponse (Free plan with limited access after 14-day premium trial (adds GetResponse badge)).
- How much do Klaviyo alternatives cost?
- Entry paid plans run from $9/mo (Brevo) to $19/mo (GetResponse). Prices are starting list prices and rise with your list size; confirm the current figure on each vendor's pricing page.
Data sources
methodology →Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.
- Brevo (formerly Sendinblue)https://www.brevo.com/pricing/checked 2026-07-03
- MailerLitehttps://www.mailerlite.com/pricingchecked 2026-07-06
- ActiveCampaignhttps://www.activecampaign.com/pricingchecked 2026-06-17
- GetResponsehttps://www.getresponse.com/pricingchecked 2026-07-06
- Moosendhttps://moosend.com/pricing/checked 2026-07-03